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Here at HackerRank we’re on a mission to make the world flat. Technical recruiting is broken and HackerRank is a tool that helps programmers hone their skills and companies to hire great talent.
We're an 85 person team across Mountain View, CA & Bangalore, India and our revenue is growing at 100% Q-o-Q. We have a database of 800k+ hackers across 31 countries and our customers include Amazon, Facebook, VMWare, Bloomberg, Morgan Stanley, Twitter, Square, Quora, Airbnb, Yelp and many more! It’s the highest growth phase of the company and we have lots of exciting things across both products coming soon!
We're looking for a rock star who thinks like a marketer and has the passion and the capabilities to build the technology foundation that will drive marketing innovation and scale. Our ideal candidate is an expert in getting the most out of marketing automation systems to fuel innovative and effective marketing campaigns as well as build a rock solid operating infrastructure for our leads, database, reporting & analytics. You should be an analytical and operational thinker, naturally curious and interested in creating new best in class, leading edge marketing methods and processes.
WHAT YOU'LL BE DOING (AND LOVING IT!)...
Lead the research, selection and implementation of marketing automation toolset for capturing, scoring, nurturing and tracking customer prospects.
Build and manage key marketing integrations - salesforce.com, lead scoring, web site tools, third party lead sources, etc - working closely with vendors, sales operations and marketing program managers
Vet out new marketing technology solutions to build the infrastructure to advance our marketing capabilities and operational efficiencies. You will be responsible for building the marketing analytics stack
Refine scoring mechanisms and implement guidelines & processes for MQLs & SQLs
Segment audiences and build sound nurture programs with the goal to continuously maximize marketing conversions
Run hundreds of digital experiments, monitor email deliverability and maintain a high rate of deliverability
Develop and implement policies and procedures to ensure data integrity and cleanliness of database working with marketing, sales and product teams
YOUR EXPERIENCE (AND YOU'VE LOVED IT!)...
3+ years in demand generation/marketing automation
B2B marketing background with experience in marketing automation, leads processing (including lead scoring), marketing database
Successful track record of implementing and managing marketing automation systems and associated integrations. Hands-on experience working with various marketing and sales APIs such as Marketo, Hubspot and Salesforce. Must be familiar with marketing automation tool landscape.
Working knowledge of HTML, Javascript, and CSS
Demonstrated proficiency with database design concepts, data modeling, and segmentation
Experience configuring customer tracking platform such as Google Analytics.
Strong team player, strong collaboration skills
Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last minute fire drills.
Must be resourceful and have initiative to resolve problems by a combination of research and consulting with experts
Must have excellent written and verbal communications skills with ability to effectively interact with both technical and non-technical
Must be highly driven and self-motivated for a fast paced evolving environment
